Johanna Arnesson is assistant professor in Media and Communication Studies at Umeå University. Her research includes critical perspectives on promotion, political communication, and digital media. The current project "Parasocial influence: Influencers, politics and responsibility in social media" focuses on digital participation and intersections where politics and marketing meet, specifically socio-cultural perspectives on social media influencers who in various ways claim, or are attributed, political power or agency.
Hanna Reinikainen holds a D.Sc. (Econ. & BA) from the Jyväskylä University School of Business and Economics, Finland. She currently works as a postdoctoral researcher at the Centre for Consumer Society Research at the University of Helsinki, Finland. Her research areas include influencer cultures, influencer marketing, and strategic communication.
